One design system behind every page you publish
A design system is the shared set of rules and parts your website is built from: colour, type, spacing and components. We design it, ship it as code and document it, so your brand holds together as more people publish more pages.
TokensLive
color.ember.500 · #FF5B22
Component
Card / case study
Accessibility
Contrast AA · focus visible
01What’s included
6 parts, one team
From brand guidelines to a system people actually use
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01
Audit
We review your current site and files to find what to keep, merge and retire.
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02
Design tokens
Colour, type, spacing and motion values defined once and synced from Figma to code.
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03
Component library
Buttons to full page sections, designed in Figma and built as matching code components.
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04
Documentation
A living site that shows each component, when to use it and when not to.
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05
Accessibility built in
Contrast, focus states and keyboard support checked at the component level.
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06
Adoption and upkeep
Training, contribution rules and a small review routine so the system stays tidy.
02How it runs
How we build a design system
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An inventory of every colour, style and component you use today, with a plan to simplify.
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Tokens for colour, type, spacing and motion, agreed with brand and engineering together.
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Components designed and built in pairs, tested for accessibility and documented as they land.
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Your team uses the system on real pages. We help, review and add what is missing.
03Tools
Built with tools your team already knows
We pick the stack during discovery, based on who will edit the site and how often. These are the tools we reach for most on this kind of project: Figma, Tokens Studio, Style Dictionary, Storybook, React, Web Components, Tailwind CSS and Chromatic.
04Related services
05FAQ
Design system questions, answered
Something else on your mind? Email the studio and a designer, not a salesperson, replies within a day.
Do we need a design system for a marketing website?
If more than a couple of people publish pages, or your site has more than a handful of templates, yes. Without one, every new page drifts a little further from the brand and takes longer to build.
What is the difference between a style guide and a design system?
A style guide describes how things should look. A design system also ships the parts as working code, with rules for using them, so the guide is followed automatically rather than from memory.
Can one design system serve our website and our product?
Often, yes. We usually share the tokens and basic components between both, while the website and the product keep their own larger patterns where they genuinely differ.
Which tools do you use to build design systems?
Figma for design, with tokens synced to code, and components built in your front end framework or as web components. Documentation lives in Storybook or a simple docs site your team can edit.
How do you stop a design system going stale?
We agree a light routine: one owner, a short contribution process and a monthly review. A retainer can cover this if your team is small.
How long does a design system take?
A focused system for a marketing site usually takes eight to twelve weeks. We ship it in layers, so your team can start using tokens and core components within the first month.
06Start a project