ProcessFive phases, one team

Our web design process, week by week

Every Zuzo project follows the same five phases, in the same order, with the same people. You always know what is happening this week, what comes next and what you will have at the end of it.

  1. 01Discovery
  2. 02Design system
  3. 03Motion language
  4. 04Build
  5. 05Grow
  • Weeks 1 to 2
  • Weeks 2 to 5
  • Weeks 4 to 6
  • Weeks 4 to 10
  • After launch

The order of work matters more than the speed of it.

We research before we design, design the system before the pages, and build while we design so nothing gets lost in a hand-off. It sounds slower. In practice it is faster, because nothing needs redoing in week nine.

01The five phases

What happens, and when

Phases overlap on purpose. Engineers join while the design system is still taking shape, so the build starts with fewer surprises and launch comes sooner.

2 weeksFixed fee, you keep everything

01 / 05 · Weeks 1 to 2

Discovery

We interview your team and a few customers, dig through your analytics and audit every page you have. It ends with a short brief, a sitemap and a fixed price for the rest of the project.

  • Stakeholder and customer interviews
  • Analytics, SEO and content audit
  • Brief, sitemap and a fixed quote

From youTwo workshops and a few short calls

WeeklyDesign reviews with your team

02 / 05 · Weeks 2 to 5

Design system

We design the parts before the pages: type, colour, spacing and components. Key pages are then assembled from those parts, so the whole site feels like one brand from day one.

  • Design tokens and type scale
  • Component library in Figma
  • Key pages reviewed in the browser

From youA weekly review and quick feedback

60fpsTarget on mid-range phones

03 / 05 · Weeks 4 to 6

Motion language

We decide how the site moves: easing, timing, scroll behaviour and any 3D moments. Prototypes run in the browser, so you judge the real feel on your own devices.

  • Motion rules and easing curves
  • Interactive prototypes
  • A performance budget everyone agrees

From youTry the prototypes on your own phone

98Lighthouse target per template

04 / 05 · Weeks 4 to 10

Build

Components are built as they are designed, tested for accessibility and speed, and connected to your CMS. Your editors start working in it before launch, not after.

  • Typed, tested components
  • CMS setup and content migration
  • Redirects, analytics and launch checks

From youContent and an hour of editor training

30 daysNotice to pause a retainer

05 / 05 · After launch

Grow

Launch is the start. A settling period catches anything real traffic reveals, then a retainer keeps the site improving with new pages, experiments and quarterly audits.

  • A two-week settling period
  • Monthly experiments and new pages
  • Quarterly performance and SEO audits

From youA monthly planning call, if you choose a retainer

02Before we start

From first call to a fixed price

  1. 01

    Intro call 30 minutes

    We listen, ask questions and tell you honestly whether we are the right fit.

  2. 02

    Proposal Within 3 working days

    A short document with our understanding, the approach and a realistic budget range.

  3. 03

    Discovery 2 weeks

    A fixed fee. You keep the brief, sitemap and audit even if you build elsewhere.

  4. 04

    Fixed price End of discovery

    A fixed price and timeline for design and build, broken into clear phases.

03Working together

No surprises

How we work with your team

A few habits that keep projects calm, decisions quick and everyone looking at the same thing.

01

Weekly demos

Every week you see working pages in the browser, not slides about progress.

02

One shared channel

We join your Slack or Teams. Questions get answered in hours, not at the next meeting.

03

Senior people only

The people on the first call do the work. No account managers passing messages along.

04

Open by default

Figma files, code and the project board are yours to see at any time.

04FAQ

Questions about our process

Something else on your mind? Email the studio and a designer, not a salesperson, replies within a day.

How long does a typical website project take?

Most brand websites take six to twelve weeks from the start of discovery to launch. Large headless builds, several languages or big content migrations can take longer. You get a firm timeline at the end of discovery, before you commit to the build.

Why do you start with a paid discovery?

Because guessing is expensive. Two weeks of research and planning lets us give you a fixed price instead of a padded estimate. It has a fixed fee, and you keep the brief, sitemap and audit even if you decide to build with someone else.

How much time will our team need to give?

Usually two to three hours a week from one decision maker, plus two workshops during discovery. Your editors need about an hour of training before launch, and some time to add content.

How do you handle feedback and approvals?

We demo working pages every week and collect comments in one place, usually Figma or the project board. One named person on your side makes the final call, which keeps decisions quick and avoids feedback loops.

What happens after launch?

Every project includes a two-week settling period where we fix anything real traffic reveals. After that, many clients move to a monthly retainer for new pages, experiments and audits, which can be paused any month.

Do you work in sprints?

Loosely. We plan in one or two week cycles that each end with a demo, but we do not bury you in sprint ceremonies. You see progress in the browser every week and always know what comes next.

05Start a project

Want to see how this would work for you? Book a call.

Start a project Thirty minutes, no deck, honest advice